Boat Alabama Certification Manual

This web-based instructional course supplements and parallels a printed study manual offered by the state of Alabama to people wishing to obtain an Alabama boating license. While some may prefer to study the printed glove-compartment sized manual, others may enjoy the larger viewing format and graphics offered in the web version of the manual. (This site was developed by Ellacrea Design as sub-contractor for Kalkomey Enterprises, Inc.)

Alyssa's Soap Cottage

This retailer of handcrafted soaps and bath products initially asked Ellacrea Design to make minor updates to its shopping cart code. Discussions about methods for improving search engine standings led to a complete re-design of the site's layout and online product presentation, including the elimination of frames. This client uses a free but effective e-commerce solution for its online sales.

Covington's Nursery & Landscape

Highlights of this client's site include a Flash slide show of a small sampling of Covington's stunning landscape designs, as well as mailing list registration for both retail and wholesale customers. Although not critical from a marketing standpoint, the web designer placed special emphasis on sharing the history of Covington's because the business so purely reflects the owner's strengths as both an entrepreneur and a family man.

Adventures in Boating - Washington

The state of Washington needed an online version of its boating safety instruction course. And, due to state accessibility guidelines, the website needed to be fully accessible to disabled users (Priority 1 compliant). To satisfy the needs of both the mainstream and ADA audiences, parallel versions of the course were developed. (This site was developed by Ellacrea Design as sub-contractor for Kalkomey Enterprises, Inc.)

Today's Hunter

An established publisher of boating safety courses contracted with Ellacrea Design to create an online version of their new 88-page printed course on hunting skills and safety. Text content and print images were provided in a Quark Xpress document, and Ellacrea Design developed the new graphical user interface and website architectural structure. Interactive Flash animations were developed to enhance the print content. (This site was developed by Ellacrea Design as sub-contractor for Kalkomey Enterprises, Inc.)

Dr. Janet Stone Gonzalez, DDS

The colors and style of this site mirror Dr. Gonzalez's office decor, and the use of custom-tinted photos further unifies the overall design. As a service to new patients, the site provides downloadable Patient Information forms in both Adobe Acrobat and Microsoft Word formats.

Ellacrea Design managed every aspect of this site's development, including domain registration and arrangements for hosting.

Pecan Creek Nursery & Landscape

A highly collaborative effort with a computer-savvy client, Pecan Creek Nursery's site is a work in progress. The first phase of this site includes mailing list registration and links to online shopping through an outside partner. Future phases will include interactive slide shows. Ellacrea Design steered the development process, requesting specific photographic content and writing the web copy. However, the client's valuable creative input and hands-on approach helped make this business relationship a true partnership.

Nike Military Sales (password-protected site for internal users only)

With "selling specialists" stationed at military bases around the globe, Nike's Military Sales group needed a way to keep their people informed about product and merchandising initiatives. Designed as a "one-stop" resource, the site provides training materials, contact information, photos of correctly merchandised stores, and news about Nike and the sales group. The site also features input forms allowing the selling specialists to submit their weekly time cards and monthly sales feedback comments via the Web.

HTML Emails & Newsletters

In order to better serve website clients, Ellacrea Design now offers implementation, database management and creative design services for HTML email marketing campaigns. When handled with style and professionalism, mailing lists offer a unique way to connect with your customers. Another way to stay in touch is through the traditional print newsletter, which one client both mails to customers and provides online.

ServPlex Corporation

A re-design of an existing site, special emphasis was placed on a fresh look with all new custom graphics, and a Flash banner. The other primary focus was on search engine optimization. Special features of the ServPlex site include keyword-rich pages, use of various back-end customer support scripts, and continuously refreshed webcam images. (ServPlex was acquired by another corporation in 2003, and the website is no longer live.)

TexasTel (URL no longer live)

TexasTel, a competitive local exchange carrier, needed a new website to tie in with their new corporate trademark, their print advertising materials, and the launch of a radio ad campaign. Along with many other telecommunications company, TexasTel was unable to survive recent market conditions, and shut down operations in the summer of 2002. Their management team has graciously permitted Ellacrea Design to continue using their home page as a portfolio example, even though the TexasTel URL is no longer active.